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Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission : import high-quality, low-cost running shoes from Japan. Selling the shoes from the boot of his Plymouth Valiant, Knight grossed $8,000 that first year, 1963. Today, Nike's annual sales top $30 billion, and its swoosh is more than a logo. But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that's surprising, humble, unfiltered, funny and beautifully crafted, he tells his story at last. He recalls the foundational relationships that formed the heart and soul of Nike, and how together they created a brand, and a culture, that changed everything.
|TAILLE DU FICHIER||1,13 MB|
|DATE DE PUBLICATION||2018-May-01|
304 quotes from Shoe Dog: A Memoir by the Creator of NIKE: 'Don't tell people how to do things, tell them what to do and let them surprise you with their...
Shoe Dog: A Memoir by the Creator of Nike Phil Knight. In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands. Young, searching, fresh out of business school, Phil Knight ...